the process
Fractional Creative Leadership and Art direction, and brand development for hospitality brands and property management companies, and boutique hotel collections—without the overhead of an in-house creative team.
Discovery
alighnment
Every project begins with a Discovery Call to understand your vision, audience, and goals. Once we confirm alignment, your proposal and contract are shared, followed by a 50% deposit to secure your project in the studio calendar.
brand audit
Strategy
We develop your strategic foundation, defining your purpose, positioning, audience, competitors, and brand messaging. The Brand Strategy Document delivers clarity and alignment, guiding every decision that follows.
creative and art
direction
Building on strategy, we create a comprehensive Creative Direction Document defining your brand’s tone, colour direction, imagery, and typography inspiration, the visual framework before design begins.
design &
development
We design your complete Brand Identity Suite, logos, colour and typography systems, and supporting graphic elements, crafted with precision and purpose. Your Brand Guidelines and Art Direction Guide ensure consistency and clarity across all applications.